Serve & Protect Become ESFL Title Sponsor

We are excited to announce that Serve and Protect Credit Union have become the title sponsors of the Emergency Services Football League.

The new partnership will begin immediately, covering all ESFL competitions and events during the 2024/25 and 2025/26 seasons.

Serve and Protect Credit Union is a free employee benefit which helps to improve the financial resilience of those who serve and protect the nation. They currently help over 46,000 members throughout the Police, Prison, Military, Fire and Health Services.

ESFL Co Founder – Pete Overton “Serve and Protect have been one of our website sponsors since 2020, in addition to being the sponsors of our Euros for 2022 and 2024.”

“We are excited to welcome Serve and Protect on board as the official ESFL league, National 5-a-side competition and the next Euros sponsor.”

“Over the last three season Serve and Protect have not only supported the league but also sponsored a number of our teams. We are extremely grateful to Rob Lovesey and the Serve and Protect team who have continued to recognise the wider impact of well-being through sport.”

Serve and Protect Business Development Manager, Rob Lovesey “It’s been fantastic to support the development of the Emergency Services Football League and we are excited to announce our continued partnership for the next two years.”

“We are extremely proud to play our part – helping to improve access and participation, whilst also recognising the positive impact it has on the well-being of all those involved. As a credit union, we are passionate and committed to supporting the communities we serve.”